Our Vision for a better world 

At Clarity Coaching our mission is in helping business prosper and people flourish

Our Cause
We are passionate about performance and inspiring others to lead fulfilling and balanced lives. Our goal is to help our clients perform at an even higher standard with even greater levels of consistency and enjoyment.

Our Calling
To make the most of the skills, talents and natural abilities of our clients that creates leaders in the workplace who reach their potential while improving the competitiveness and productivity of the business as a whole.
Through our services of executive coaching, personal coaching, leadership development and team building our passion is to provide the highest quality support, tools and techniques that deeply impact clients, transform organisations and produce lasting results.

Our Values
We believe it is people who provide companies with a competitive advantage

We believe leadership is critical to the long-term success of any company

We believe all of us can make major changes in life by developing a life filled with possibilities and strong intentions to create true fulfillment

We have a respect for and a desire to understand the personal and holistic needs of individuals both in and outside of work

We believe every individual and organisation has a greater potential and through coaching they can each achieve more.

To continually improve our performance and learn from our clients, to ensure that our services are always innovative, leading-edge and have a solid business benefit.

Confidentiality, trust, openness and honesty

Respect for the client’s knowledge of their own business and available resources.

We like to have fun and we know that we all learn best when we’re having a good time and enjoying ourselves. We like to see our clients smile and hear them laugh.

We only work with companies who are looking for win-win solutions to employee development, offering the scope to help employees reach their potential while improving the competitiveness and productivity of the business as a whole.

Read more about Clarity Coaching
Discover how coaching can help you TODAY!

Code of ethics
Clarity Coaching Ltd code of ethics is based on that of the The Coaching Academy.

• Always conduct ourselves to the highest levels of ethics, integrity, accountability and responsibility
• Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.
• Maintain the good reputation of the coaching profession in general and The Coaching Academy in particular.
• Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues and The Coaching Academy.
• Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.
• Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
• Clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties.
• Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.
• Obtain written permission from any client or potential client before releasing their names as referees.
• Respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law.
• Recommend different coaches or resources when these will be more appropriate to the client's needs.
• Refrain from offering professional information or advice that we know to be confidential, misleading or where the accuracy is beyond our competence to assess.
• Endeavour to enhance public understanding and acceptance of professional coaching.
• Share skills and experience with fellow members and associates of The Coaching Academy to further increase the body of knowledge, skills and competencies of such parties.
• Use the tuition, definitions and works provided by The Coaching Academy as the basis for all coaching procedures, practices and objectives.
• Comply with all laws and by-laws of the UK and, if coaching clients based abroad, with the laws of the clients' country.
• Ensure that all advertisements and promotional materials, whether verbal or written, are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority.
• Make a copy of this Code freely available to clients if they request.
• I will conduct myself in a manner that reflects well on coaching as a profession and I will refrain from doing anything that harms the public's understanding or acceptance of coaching as a profession.
• I will identify my level of coaching competence to the best of my ability and I will not overstate my qualifications, expertise or experience as a coach.
• I will, at the beginning of each coaching relationship, ensure that my coaching client understands the terms of the coaching agreement between us.
• I will not claim or imply outcomes that I cannot guarantee.
• I will respect the confidentiality of my client's information, except as otherwise authorised by my client, or as required by law.
• I will obtain permission from each of my clients before releasing their names as clients or references.
• I will be alert to noticing when my client is no longer benefiting from our coaching relationship and thus would be better served by another coach or by another resource and, at that time, I will encourage my client to make that change.
• I will avoid conflicts between my interests and the interests of my clients.
• Whenever the potential for a conflict of interest arises, I will, on a timely basis, discuss the conflict with my client to reach informed agreement with my client on how to deal with it in whatever way best serves my client.
• I will, on a timely basis, disclose to my client all compensation from third parties that I may receive for referrals of, or advice given to, that client.
• I will honour every term of agreements I make with my clients and, if separate, with whoever compensates me for the coaching of my clients.
• I will not give my clients or any prospective clients information or advice I know to be confidential, misleading or beyond my competence.
• I will acknowledge the work and contributions of others; I will respect copyrights, trademarks and intellectual property rights and I will comply with applicable laws and my agreements concerning these rights.